A well-written job posting is the first point of contact between your company and potential candidates. It’s the first opportunity for your company to show your culture and values in a manner that is appealing. A strong job posting will attract attention to the position and in your company which results in better quality applications and more interviews.
A good job description will include crucial details regarding the hiring process, from beginning to end. This ensures that you and the applicants are on the same page in terms of what they can expect. It also helps to prevent ghosting, re-hires, and drop-offs. It also ensures a more fair and efficient hiring process.
Use a clear, concise language that is easily understood by all types of people. Avoid jargons and cliches that can make it difficult for potential applicants. It’s also important to use job advertisements as an opportunity to promote and support your diversity initiatives, so be sure the wording used does not exclude any particular group of people.
Do not forget to mention important benefits and perks in the job description when you are posting your job. Include any benefits your company provides such as free lunches, or an office with a beautiful view in your job description. These might be enough to convince a potential employee to choose you over a competitor. It’s also a great idea to mention any volunteering opportunities or community involvement your company is involved in as it is something that a lot of potential employees are looking for when deciding on which company to apply to.
